ConsenSys White Paper

Decentralized Brand Economies

The Key to Blockchain Mass Adoption

Author: Dr. Andreas Freund, The Blockchain Swiss Army Knife, ConsenSys

What is a Decentralized Brand Economy?

This paper presents the concept of "decentralized brand economies" for the first time and demonstrates how blockchain technology can be leveraged to build an experiential engagement infrastructure. It outlines the set of core principles a brand should follow to deliver value aligned with the needs of Gen Y, Z, and Alpha, and gives a practical implementation approach for a blockchain-based brand community engagement platform. 

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Build networks you can trust. Build on Enterprise Ethereum.

ConsenSys is a global formation of developers, entrepreneurs, enterprise leaders, security experts, lawyers, educators, creatives, and more who are working together to lay the foundations for a decentralized future. We are dedicated to transforming the world’s digital architecture into a more open, inclusive, and secure Internet of value, what many are calling Web 3.0. The first phases of the Web allowed users to digitize information and interact online. Web 3.0 is now enabling everyone from local communities to global enterprises to transact with efficiency, transparency, and most importantly, trust.

Since forming in 2014, we have built blockchain developer tools that have been adopted across the Ethereum ecosystem. We have incubated and accelerated Ethereum startups that are launching products across industries, from law to journalism to real estate. And we have deployed real-world Enterprise Ethereum solutions that are helping corporations, governments, and NGOs secure their IT infrastructure, optimize workflows, and unlock new blockchain-based business models. ConsenSys AG is headquartered in Switzerland, with offices in over 11 countries around the world.